Digital Marketing
From strategy to advertising, analytics and AI tools. Learn to understand the reasons behind the decisions you make.
Who it is for
If you are choosing your first profession, changing careers or looking to apply your knowledge more confidently, this program could be for you.
What we will work on
Practical assignments, completed projects and a portfolio. You will also learn to present your experience in a CV and an interview.
What you will learn
These areas work together to give you a full understanding of marketing. We will discuss the detailed curriculum before the program starts.
- 01
Marketing and marketing strategy
Market and competitor research, customer needs, audience segmentation and marketing strategy development.
- 02
Brand positioning and personal branding
Value propositions, brand differentiation and personal branding fundamentals for professional visibility.
- 03
Content marketing and copywriting
Content strategy, persuasive copy, headlines, storytelling and an editorial calendar.
- 04
Social media marketing (SMM)
Instagram, Facebook, LinkedIn and TikTok, account audits, community management and creator collaborations.
- 05
Performance marketing and digital advertising
Meta Ads, Google Search Ads fundamentals, media planning, audiences, creative testing, optimization and retargeting.
- 06
SEO, website structure and conversion optimization
Landing pages, keyword research, on-page and technical SEO fundamentals, and website performance audits.
- 07
Marketing analytics and data
Excel / Google Sheets, KPIs, GA4, UTM, Google Tag Manager, conversion tracking and Looker Studio reports.
- 08
CRM, email marketing and customer retention
Customer data and pipeline stages, lead qualification, email sequences, retention and reactivation.
- 09
Customer journey and sales funnel
Buying psychology, the journey from first contact to purchase, and marketing actions for each stage.
- 10
AI tools and marketing automation
Prompt engineering, research, text, image and video creation, output verification and Make / Zapier / n8n automation.
- 11
PR and communication fundamentals
An introduction to public relations: reputation, media relations and brand communications.
- 12
Graphic design fundamentals for marketers
Composition, color, typography, Canva and Brand Kit for social media and advertising visuals.
- 13
Reels and short-form video production
Scripts, audience retention, phone filming, framing, lighting, editing, sound and subtitles.
Professional development areas
- 14
Communication and soft skills
Time and task management, teamwork, feedback, conflict management, public speaking and negotiation.
- 15
Professional English
Marketing vocabulary, business correspondence, client meetings, project presentations and interview preparation.
- 16
Career and job readiness
Portfolios, case studies, CVs and LinkedIn, job searches, networking and mock interviews.
- 17
Self-employment fundamentals
An introductory lesson on registering as an individual entrepreneur in Armenia, choosing a tax regime and working with an accountant.
- 18
Final project and presentation
Combine work developed throughout the program into an integrated marketing campaign, build a portfolio and defend your strategy.
Schedule and payment
We will discuss the start date, lesson times, price and payment options in your individual offer.
Your group’s format and schedule will be confirmed in your offer.
Let’s get to know you.
Tell us about yourself and what you want to learn. The next steps are an assessment, a short conversation and an individual offer.
Apply nowQuestions and answers
Ready to take the first step?
Complete the application. Let’s find your next step together.
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