Your first profession
For students and recent graduates who want a practical start.
Professional program
Digital Marketing from A to Z
One complete program—from strategy to AI, a portfolio and job readiness.
10 months120 lessons and practical sessionsOnline · LIVE
CVPortfolioEmployment
Who this program is for
A career change
For people switching fields who need a complete path from zero experience to job readiness.
An early marketing role
For SMM and marketing beginners who want to understand the complete system.
Practical confidence
For learners who want to create real work and a credible portfolio.
What we will work on
Business-based assignments
Solve problems drawn from real situations and receive clear feedback on every piece of work.
Finished projects and a portfolio
Turn your strongest work into complete projects you can confidently show an employer.
Job readiness
Build your CV, improve your LinkedIn profile and practise the main interview stages.
What you will learn
These areas work together to give you a full understanding of marketing. We will discuss the detailed curriculum before the program starts.
- 01
Marketing and marketing strategy
Market and competitor research, customer needs, audience segmentation and marketing strategy development.
- 02
Brand positioning and personal branding
Value propositions, brand differentiation and personal branding fundamentals for professional visibility.
- 03
Content marketing and copywriting
Content strategy, persuasive copy, headlines, storytelling and an editorial calendar.
- 04
Social media marketing (SMM)
Instagram, Facebook, LinkedIn and TikTok, account audits, community management and creator collaborations.
- 05
Paid advertising across Meta, Google, LinkedIn and TikTok
Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads: media planning, audiences, creative testing, optimization and retargeting.
- 06
SEO, website structure and conversion optimization
Landing pages, keyword research, on-page and technical SEO fundamentals, and website performance audits.
- 07
Marketing analytics and data
Excel / Google Sheets, KPIs, GA4, UTM, Google Tag Manager, conversion tracking and Looker Studio reports.
- 08
CRM, email marketing and customer retention
Customer data and pipeline stages, lead qualification, email sequences, retention and reactivation.
- 09
Customer journey and sales funnel
Buying psychology, the journey from first contact to purchase, and marketing actions for each stage.
- 10
AI tools and marketing automation
Prompt engineering, research, text, image and video creation, output verification and Make / Zapier / n8n automation.
- 11
PR and communication fundamentals
An introduction to public relations: reputation, media relations and brand communications.
- 12
Graphic design fundamentals for marketers
Composition, color, typography, Canva and Brand Kit for social media and advertising visuals.
- 13
Reels and short-form video production
Scripts, audience retention, phone filming, framing, lighting, editing, sound and subtitles.
Professional development areas
- 14
Communication and soft skills
Time and task management, teamwork, feedback, conflict management, public speaking and negotiation.
- 15
Professional English
Marketing vocabulary, business correspondence, client meetings, project presentations and interview preparation.
- 16
Career and job readiness
Portfolios, case studies, CVs and LinkedIn, job searches, networking and mock interviews.
- 17
Self-employment fundamentals
An introductory lesson on registering as an individual entrepreneur in Armenia, choosing a tax regime and working with an accountant.
- 18
Final project and presentation
Combine work developed throughout the program into an integrated marketing campaign, build a portfolio and defend your strategy.
INSTRUCTORS
Learn alongside people who work in the field.
Each subject is led by an instructor who works in that area, using real examples, practical assignments and clear feedback.
Marketing Strategy MODULE
Mariam Gedeonyan
A marketing and brand strategist with 13+ years of experience. She has worked with imID, VEON Armenia (Beeline), the Central Bank of Armenia and Business Armenia, including Select Armenia, Francophonie 2018 and Sardarapat 100 initiatives.
SEO, AEO, GEO MODULE
Astghik Sargsyan
An SEO specialist with around four years of experience at Andava Digital Marketing Agency and across international, multi-industry projects. Her work covers technical SEO, content optimization, strategy and analytics.
Meta ads MODULE
Martin Ghazaryan
A MarTech specialist with 8+ years of experience. He has worked at Google and led one of Armenia's leading non-formal education centers. He has managed $1.7M in advertising budgets across Armenia, Uzbekistan, Dubai, the United States and 13+ other markets.
PERSONAL BRANDING for Marketers MODULE
Inessa Manukyan
A personal branding specialist with 10+ years of professional experience. As founder and CEO of LEADIN, she has helped hundreds of professionals grow on LinkedIn and built her own audience from 0 to 16,000+ followers. LEADIN serves clients across six countries.
CRM & Email Marketing MODULE
Astghik Vardanyan
A digital marketing and communications specialist with 7+ years of international experience. She has delivered 100+ email campaigns for a 40,000+ customer base, using CRM automation, cross-selling and customer retention strategies.
HR and Career Development for Marketers MODULE
Zhorzh Seyradaryan
An HR strategy and talent management specialist with 11+ years of experience. He is Head of HR at Pi Hospitality Group of Companies and previously led People Operations at Menu Group UK. He reduced average time-to-hire from 60 to 18 days and contributed to 19+ education programs and the mentoring of 3,500+ professionals.
Performance Marketing MODULE
Maria Petrosyan
A Performance Marketing specialist with 6+ years of experience. She works at one of Armenia’s largest marketing organizations and has managed campaigns across Armenia, Dubai, the US, Canada and the Netherlands, with $60M+ in ad budgets across banking, real estate development and other sectors.
Social media marketing, Influencer marketing MODULE
Mariam Harutyunyan
A digital marketing specialist since 2019, with experience across 50+ projects. She works as a Digital Marketing Specialist at Elev8r Peach Agency, with experience in social media, influencer marketing and digital campaign execution for Health Extension, FNet and Apilus Nara.
Graphic design for marketers MODULE
Levon Fljyan
An Art Director, graphic artist and instructor with 10+ years of experience. He is a Senior Graphic Designer at LIGA Insurance and previously taught at Gyumri Technology Center. His work on esitl.io was featured by the World Brand Design Society, and the Sherep campaign for Yeremyan Projects received an award at Yerevan’s outdoor advertising festival.
Reels & Video Content MODULE
Nare Mkrtchyan
A Reels and video content specialist with five years of marketing experience. She works as a Video Content Project Manager at Sniper Marketing. A video created for Hashtag Sport reached 100K+ views in one day, while video content helped a medical page reach 10K+ followers.
Content Marketing & Copywriting MODULE
Anna Ghavalyan
A television journalist, content marketer, copywriter and translator with 10+ years of experience. She worked at ArmNews TV, wrote and edited advertising scripts for Shant TV, and worked with two SoftConstruct product teams. She has written and translated content for more than ten websites.
Public Relations MODULE
Arev Manukyan
A branding, marketing, PR and event planning specialist. She is an adviser to the rector and a lecturer in the Marketing Department at the Armenian State University of Economics (ASUE). She has nine years of event planning experience, seven years in marketing and PR, and two years of university teaching experience. She has delivered hundreds of local and international projects within and beyond the university.
Soft Skills MODULE
Lilit Muradyan
A business operations and organizational development specialist with 14+ years of experience. At AMD Armenia, she coordinates partner, vendor, budgeting and leadership-support operations. Her background spans banking, commerce and international technology, where she has built partner networks and improved business processes.
AI for marketers MODULE
Vazgen Davtyan
An AI and business automation specialist and trainer with 9+ years of management and entrepreneurial experience. He applies AI to marketing, content and operations; a management system he built increased average network revenue by 25% in three months, while his AI content grew an Instagram audience of around 6,000 organically.
English for Marketers MODULE
Anna Arzumanyan
An online English instructor with 8+ years of experience and a TEFL certification. She focuses on spoken English, confident communication and practical professional use, helping students present themselves and their ideas clearly.
Accounting for Marketers MODULE
Anahit Safaryan
An accounting, tax consulting and business finance specialist with 5+ years of experience. She leads an accounting team at EVOLVE Consulting and helps SMEs manage tax accounting, financial control and profitability.
ADMISSIONS & CAREER ROADMAP
From application to your first career opportunity.
- 01
Application
Tell us about your goal
- 02
Starting-point review
Together, we identify what you already know and where to begin.
- 03
Learning
Join live online classes and receive clear instructor feedback.
- 04
Practical experience
Work on realistic assignments and build a portfolio.
- 05
Career launch
Prepare your CV, practise interviews and explore relevant opportunities.
Choose your plan
Knowledge
Build a strong Digital Marketing foundation and prove it through real work.
99,000AMD / month
Learning
- Complete 10-month program and learning platform access
- Strategy, SMM, advertising, SEO, analytics, CRM and AI
- Practical assignments with guidance from practitioners
- Personal feedback on your work
Career assets
- Real project for your professional portfolio
- CV and portfolio preparation
- Diploma upon completion
Career ⭐
Move from learning to job offers with structured support for your career start.
149,000AMD / month
Everything in Knowledge
- Complete 10-month program, practical work and diploma
- Portfolio with real projects and finished work
Career development
- HR support to improve your CV and LinkedIn
- Interview practice and individual preparation
- Career goals and job search plan
- Relevant opportunities and introductions to employers
- Guidance through the hiring process
Career+
Support continues after you get hired, helping you settle into your new role.
199,000AMD / month
Everything in Career
- Complete learning program and career guidance
- Support with CV, LinkedIn, interviews and job search
After you start
- 6 months of support after starting work
- Help settling into your new team and workplace
- Regular guidance for professional growth
- Support with questions in your new role
Start date and schedule
Next cohort startsNovember 25, 2026
Lesson days and times will be confirmed before the start.
Let’s get to know you.
Tell us about yourself and what you want to learn. The next steps are an assessment, a short conversation and an individual offer.
Apply nowQuestions and answers
What will I actually be able to do after completing the program?
The goal is not just to teach tools. You should be able to identify a business problem, develop a marketing strategy, create content, work with advertising, CRM, analytics and AI tools, and present the result as a completed project.
Can I start if I know nothing about marketing?
Yes. The program is designed so you can start with the foundations and gradually move to more professional, practical work.
How is the 100% program different from ordinary Digital Marketing courses?
Learning here does not end with theory or a certificate. You work on real assignments, build a portfolio, prepare your CV and LinkedIn, practice for interviews and then move to the job placement stage.
Does 100% help me find a job after the program?
Yes. Job placement is a separate stage of the program. We work on your portfolio, CV, LinkedIn and interview skills, select suitable opportunities and connect you with employers. The applicable terms are defined in the student contract.
Will I work on real projects or only training assignments?
The program is built around practical work. Along with training assignments, it includes real work situations and projects so that you finish with application experience as well as knowledge.
What kind of portfolio will I have at the end?
Your best work from the program is selected and shaped into a professional portfolio that you can present to an employer or client.
Will one person teach every area?
No. Each main area is taught by a professional with practical experience in that field, so you learn each topic from someone who actually works in it.
What if I do not know whether to choose SMM, Performance, SEO, CRM or another area?
You do not need to choose in advance. The program gives you a complete view of Digital Marketing, and during the program it becomes clearer which area suits you best. You can later specialize in that direction.
How is my progress monitored?
Progress is assessed through assignments, practical work, feedback and acquired skills, not attendance alone. The goal is to reach a job-ready level rather than simply complete the program.
What happens if I fall behind or do not understand a topic?
You receive feedback throughout the program and have the opportunity to work on weaker areas. If a skill is not yet at the required level, it must be improved before moving to the next important stage.
How much time should I spend outside lessons?
You should plan time for assignments, independent work and projects in addition to lessons. This is an intensive professional program, not a course made only of lectures.
How does admission work?
After applying, you go through an admissions process designed to understand whether the program fits your goals and whether you are ready to invest the necessary time and effort.
Can I pay monthly?
Yes. The program offers payment in stages. The specific payment terms are presented during admission.
Ready to take the first step?
Complete the application. Let’s find your next step together.
Apply now